Last Tuesday, February the 12th took place the presentation of a new line of GIOS products: GIOS Teamwear.
This important launch for GIOS is part of the strategic plan of the brand for the coming years and includes the diversification of its business areas with the aim of consolidating the positioning of GIOS in the sports sector worldwide.
The new generation of GIOS, led by its Managing Director: Luca Gios, poses new challenges for the brand by expanding its business area within the sports sector.
In the presentation of the new GIOS TEAMWEAR collection, Luca commented this release affirming that “GIOS is a worldwide recognized brand for its more than 70 years of history in the cycling world and GIOS bicycles are a reference in a world as demanding as the cycling one”.
“This positioning in the sports sector as a TOP brand that combines tradition and technology, allows us to launch this collection of GIOS sport garments, with the assurance that we are offering a new range of products but providing all the expertise of GIOS as well”.
During the convention, the Marketing plan and catalogue of the GIOS Teamwear 2019 collection were also presented; the collection includes uniforms, training, leisure wear, accessories and a cycling apparel line and accessories.
The collection is already available for sale to teams, clubs and sports dealers, for deliveries starting in May.
Additionally, during the month of March, the official launch of the GIOS Teamwear web space is planned within the current GIOS website: www.gios.it, and of its Social networks aimed at publicizing all the details and news.
A new generation of “Blu GIOS” that will continue to make history.
GIOS Teamwear, the new generation of the winning blue!